Webcasting

Joel Doepker, Dir of pub relations and communications at Ozarks Tech Community College (OTC) Has won 5 Emmys in News Photography and Editing (his voice is like butter. so mezmerizing. can tell he worked in TV)

Key partnerships for success:

• college admin
• media services (former professionals)
• web services/IT
• Public Relations

Had the MO gov on campus, so wanted a video of visit in a timely manner for web site. Gov on campus Monday, had the video online by Tues. afternoon. working on processes to do that more quickly. sent the video to gov's office so they had immediate feedback from the college for coming.

College events, student profiles, dept profiles, etc. for videos

The college president does a video to keep campus informed on things.

Presenter does monthly video newsletter.

UPDATE 11:00 AM

Public relations submits story ideas, he records interviews, records the video, write and edit script, then post video to website. relies on media services.

Production time=7 hrs. Editing is the biggest chunk of time.

Benefits for college beyond the web site for video:

• recruitment
• community relations
• gov't relations
• internal communications
• media relations

Local tv stations are glad OTC is providing them video content. Sent video with the press release. Was able to provide the tv station with interviews and video footage and was on the 5:00 news b/c the station was too busy to come out.

News organizations are desperate for content for tv AND web sites.

UPDATE 11:10 AM

They make sure they use tech and & equipment for broadcast standard, not just cheap stuff.

Lessons learned:

• work closely with IT b/c video was WAY too big
• student background
• communicate your vision

We can learn from his mistakes. Had a student in video that was on academic probation so not the best representative in a video. Was most popular kid at college, not best rep for "poster child".

Just debuted a foundation video to raise $. (but he says it's 8 mins...I think that may be too long. hmmm...)

Note to self: could be a possiblity for our marketing consultant to work on these.

Wants to integrate more students b/c students want to hear from students. and not all students are 18 or 19 years old.

Q: what resolution are you using? it seems pretty crisp and high detail for online.
A: He's showing us a direct file, not the shrunked file off of their website. it's 3x4 on web, 16x9 here.

Q: do you stick with windows media?
A: yes. we'd like to do something different, but we're working on it.

Q: noticed in your workflow you had transcript. do you provide that?
A: i saw what you did yesterday, so yeah, i want to have the transcription for our videos. and flash applications for it.

Q: Can you do the voiceovers for our videos? (laughter from whole audience...see, told you those following on twitter, voice is mezmerizing)
A: talk to me after. LOL.

Hmm, discussing the video releases and public domain and "gentleman's agreement".