Reading homework The Cluetrain Manifesto. the premise was that everything would change in the business world w/net. "A powerful global conversation has begun."
The people who look like they know a lot actually have gaps in their knowledge. If have a team, then others can fill in the gaps.
More homework Groundswell. Studies in how people are using technologies.
Consequences:
- balance of pwr has shifted
- control of pr/marketing has been weakened
- your brand is what your customers say it is
- your employees are connecting online, building ideas and discussing your policies, etc.
P-people. assess customers' social activities
O-objectives
S-Strategy
T-technology
Too often people jump to the T and just say "we want facebook" rather than looking at what our students are using or want us to use. what are our objectives? then come up with a strategy and then determine what technologies are available.
UPDATE 2:20 PM
more homework naked conversations about blogging
perceptions about blogging may be incorrect.
Aparently text message novels are big in Japan.
Says he started a technology think tank and included a LOT of people. I think there were over 50 depts on that slide!
He's a big proponent of creating a strategic plan.
Having the juxtaposition of a driving force and a restrictive force and understanding those helped in their portal implementation.
He likens web 1.0 to living in the suburbs and web 2.0 to living in the city. :-) but not really the best metaphor but it did open up conversation. b/c some people are scared of the city or just like living in the suburbs.
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1 comment:
You did a terrific job of capturing the sessions. I found your posts very valuable. Thanks.
Andrew Careaga
higher ed marketing
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